Clovis - 5:01 pm on Apr 2, 2003 (gmt 0)
all good points martini... don't forget click-fraud. if the previously mentioned bidding war does take place. your competition won't be happy you are a)taking their traffic and b)driving up their ppc costs. so to use up your budget and scoot you out of the picture, shady competitors may click on your ads just to tick you off.