avalon37 - 7:01 pm on Jul 31, 2013 (gmt 0)
This was not a move on Google's part to bump up tablet CPC's or make advertisers take tablet clicks. For MOST advertisers, you cannot get ENOUGH tablet clicks and again for MOST, tablets are the highest ROAS. This is 100% about getting more revenue out of smartphone ads. Most advertisers don't want smartphone clicks regardless of the CPC. Sure, you CAN try and adjust things so that you receive very little mobile/smartphone clicks, but the average advertiser is not savvy enough to figure out all the "workarounds". If you don't know this was about smartphone revenue you haven't been following digital advertising lately.