RhinoFish - 4:50 pm on Jul 26, 2013 (gmt 0)
Our tablet traffic rocks, across a broad range of clients. It seems their disposable income is higher, generally speaking. Are you selling something that causes people on tablets to not convert? Are tablet folks being redirected properly (if you have a tablet version of your site)? Don't mean to pry, but time after time, we've seen tablets outperform desktop traffic - so am wondering if you've got an unusual case that is causing this... Tune us into the issue at hand, maybe we can collectively help. Do some further segmenting (segment button, and dimensions tab) to see if you can isolate the nature of the elevated CPA on tablets. How does your tablet CPC compare to your desktop CPC?