Stamps_Guy - 4:55 pm on Jul 11, 2013 (gmt 0)
In *my* case, the issue is not competition with higher bids. For "my" keywords, often there are **no** other ads on the first page at all! In many cases, all the ads, of all advertisers, have been pushed to the second page because none of the advertisers are satisfying Google's requirements to be on the first page.
This is a relatively recent development for me. Something changed about how Google was making those decisions.
After complaining to Google about it I did get a call from a Googler who spent most of the time telling me how wrong I was about everything and how wonderful Google is -- things got a bit heated. However, I did end up with some solid, positive suggestions to improve the placement. Implementing those will mean a lot of work on my part. For example, instead of a keyword like "antique chairs" (just making something up from a completely different area, I don't sell antique chairs) going to a general page about our offerings of antique furniture (again, this is just made up) that has links to many various specialized listings of chairs, tables, lamps, etc., I have to make a specific landing page for antique chairs. And one for sideboards, and another for tables, and another for lamps, etc., etc., etc. Unfortunately, those landing pages don't get constructed in an instant and even then, they have to link to the specialized listing pages. (Going to the specialized listing pages, as landing pages, in the first place does not work very well because those specialized listing pages are often not stable; they are database generated depending upon whether there are items available for sale or not.)