ogletree - 2:01 am on Aug 25, 2013 (gmt 0)
Accelerated delivery method - You control when your bid are running. Just look at your conversion paths in GA to see how often people use more than one ppc click before they buy. If you don't use accelerated delivery you may not show up that second time they are searching.
Learn Pivot Tables - Google has made many pivot tables obsolete with segmenting and dimensions but there are still quite a few reports that Google does not provide for you. Pivot graphs are helpful too.
Monitor your ad a/b tests - Don't create two ads and just forget about them. Start a test and end a test and repeat forever.
Look at statistics for Location of interest and Physical location - You might want to create a campaign for each of they convert differently.
Call tracking - if you have a phone number on your site.