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-- Google AdWords
---- Adwords vs Analytics conversion discrepancies
minnapple - 12:08 am on Apr 5, 2013 (gmt 0)Thread source:: http://www.webmasterworld.com/google_adwords/4561446.htm
From the group of websites I track, Adwords conversions are about 75% of what Analytics reports. Analytics is unable to categorize 18% of all conversions placing them in direct/none.
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