2kegx - 8:56 pm on Apr 24, 2013 (gmt 0)
For your last part of the question ("Other than..."), I found a couple sites that could possibly help in this endeavor: www.csgnetwork.com/ipaddconv.html
But, other than FTP addresses, which commonly use IP, I couldn't really find any legitimate reason to include an IP in your display URL. First instincts would say it's unwise, because, assuming the IP is yours/your company's, if the only thing someone has on you to locate you is your IP, that may not be the customer or individual you'd want, ie if they're searching the web for your IP. Just my 2 cents. Hopefully helps. I'll be interested to see what others might add.