chewy - 8:39 pm on Mar 27, 2013 (gmt 0)
Looking at massive numbers of MSQ terms has been quite eye opening indeed. And this is on well managed (manual) accounts. We'll be seeing some nice performance improvements as a result of this deep dive I figured out how to do.
I also get to look at Marin data occasionally but I don't know the tool well enough - does Marin and other auto management tools automatically mine and apply negatives? Do you trust it?