chewy - 10:30 pm on Mar 24, 2013 (gmt 0)
Thanks TommyTX, logically I totally agree that this type of approach will improve the performance, hands down.
...however in your particular case, I don't think negatives would prevent the search from showing as the searcher didn't enter a state name - more like geotargeting would help but that's a different subject.
Marketing wise, yes, using negative state names in that general case makes a lot of sense.
Where I'm going with this is the going consensus (that I'm trying to confirm or disconfirm) seems to be that QS applies only to exact match queries, so negatives that eliminate broad match impressions don't apply.