tommytx - 10:17 pm on Mar 24, 2013 (gmt 0)
Well let's use our heads and figure this one out... lets take a precise example and there are plenty of them.
1. You have a search term "Portsmouth Real Estate". and you are in Virginia selling Portsmouth, Va real estate.
2. When someone in Portsmouth, NH searches for Portsmouth Real Estate and your ad comes up "Portsmouth, Va Homes for sale and another realtors ad comes up "Portsmouth, NH homes for sale"... whose ad will normally get clicked.... of course if the person is really looking for real estate in NH... the won't click the Va ad.... so we just got an impression that's very unlikely to get clicked.. every time that happens.. "impression and no click".. your QS suffers a little bit more... not only that, I don't want him to click my ad and make me pay a dollar since he won't buy from me anyway... so not only did I lose QS score points it cost me a freaking buck cause I did not use negative keywords effectively... I should have all states but my own in the negative box.. so that alone is 51 negative keywords right off the bat... Make sense?