netmeg - 4:57 pm on Mar 18, 2013 (gmt 0)
Apparently I'm up for sale on eBay right now, but only 4 stars out of five.
Of course I bid on the company name (it also happens to be the niche name in at least one case) and I'm in PLA ads and I rank at the top of the organics. I want as much of that page as I can get. I don't care if people click on the ad or the organic, the niche is very competitive, the client has an amazing return customer rate, and all things considered, I'm getting HUGE ROI. Maybe your mileage will vary, but you won't know till you try it.
But that's another topic. My clients who let me do AdWords right have no complaints about its effectiveness, and the budgets are pretty much unlimited as long as it still works.