buckworks - 3:03 pm on Mar 14, 2013 (gmt 0)
got "company name" at the top of the SERPS with an ad
The one saving grace here is that the CTR would be very strong which would reduce the cost per click.
I like to add the client's brand name to the negative keywords for most ad groups, then I make a dedicated campaign to focus on their brand name. For my biggest client, their average CPC for the brand name campaign is two cents.