TimmyMagic - 1:45 pm on Mar 4, 2013 (gmt 0)
1) best way to find negative keywords, imho:
In AdWords under the index tab "Keyword-Details"
Select all keywords for a long period, say a year or so. Then remove all obvious junk and those keywords that have a low conversion rate.
Thanks. I've been using the 'match search term in analytics, which has been very useful. But being able to see what search terms are displayed (rather than clicked) is even better. Excellent tip.