TimmyMagic - 11:14 am on Feb 7, 2013 (gmt 0)

Thanks Buck.

I already have a list of active campaign level negatives. I'm certain there are many more to be found... it's just a case of finding them. I've set up a custom report in GA for match type queries and it's throwing up some interesting stuff. It's going to take some time going through them all.

I paused our entire display network campaigns yesterday. These have always been unprofitable. There are some adgroups that look okay and can probably be continued, but I was alarmed at the overall costs and pathetic ROI... so paused the whole thing.