I just have a few questions about this:
1) Google is projected to do roughly $60B in revenue this year. 15% of Google's click volume is mobile. Mobile CPCs are currently 50% lower than desktop. How much incremental revenue does Google get if 25% of AdWords customers don't opt out of this, ahem, enhancement? 50%? 100%?
2) When did Nick Fox abdicate his AdWords product management responsibilities to CFO Patrick Pichette?
3) How much is GOOG up after hours?
4) Did the DOJ know Google has 96% mobile search share? When did they know it?