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---- Google Upgrades AdWords For Improved Mobile Performance


shorebreak - 3:48 pm on Feb 10, 2013 (gmt 0)




I just have a few questions about this:

1) Google is projected to do roughly $60B in revenue this year. 15% of Google's click volume is mobile. Mobile CPCs are currently 50% lower than desktop. How much incremental revenue does Google get if 25% of AdWords customers don't opt out of this, ahem, enhancement? 50%? 100%?

2) When did Nick Fox abdicate his AdWords product management responsibilities to CFO Patrick Pichette?

3) How much is GOOG up after hours?

4) Did the DOJ know Google has 96% mobile search share? When did they know it?


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