RhinoFish - 8:40 pm on Jan 26, 2013 (gmt 0)
i think it's a game they play because it's incredibly complex and voluminous.
think of the number of colors they must have omitted besides yellow.
they may be layering in some intelligence, like your ads, keywords, landing pages in your account, to try and make matters simpler... but it's anything but that.
did you get this example backwards? (gave me the hiccups)
[blue widgets] gets 100k per month while "blue widgets" gets 1k.