To answer your questions:
1. Yes i checked the feed. The feed is perfect, no problems.
2. I would understand if conversion rate went down. If we received the same number of clicks, paid $250 but didn't sell as much that would make perfect sense to me. But we are not getting the same number of clicks. Clicks have gone down. Impressions have gone down by the same amount. Goggle is not showing our ads as much.
Now, I understand that certain search have an up and down cycle, and Christmas time it going to be a huge time for anyone selling anything. Our sales go up big time over the holidays in general.
That being said this is google. Google probably gets 10 million searchers during peak and say only 1 million during no peak. They should be able to give me $250 worth.
Is it the bid? After the holidays do you need to bid more? Maybe there are like i said 1 million impression slots, just that there are the same number of people competing for them, thus the bids need to go up?
I suppose i should test.