MovingOnUp - 2:32 pm on Feb 6, 2005 (gmt 0)

Lead generation is where the big bucks lie sure, but to play with the big boys you have to be prepared to pay big bucks chasing them.

There's big bucks in pay per sale, too. Virtually everything I do is pay per sale. I find it much easier to find people looking for a specific product than to find people willing to fill out a form, apply for a credit card, etc.