christh - 12:40 pm on Feb 5, 2005 (gmt 0)

Once you've found a group of good merchants that convert, it's not a gamble at all. It's just a matter of getting enough clicks at a low enough price. Stress the importance of having more than one good merchant - I rocked on home with a single merchant during November - picking up a prize for generating the most sales that month in fact - then after that they pretty much died on their arse. They were a seasonal merchant, Autumn being their best time of the year, so I had to scramble to find another good merchant to promote after sales from them dried up in December.

So keep looking for new merchants, nothing is forever as they say... And as somebody said earlier on in the thread, the CJ EPCs and green bars for merchants are a very good indicator of who to try promoting. Although these figures can be massaged; you do get a good idea of who to AVOID at least, such as the $0.80 EPC non-converting bozos.