dickbaker - 6:13 am on Dec 7, 2012 (gmt 0)

I saw that today when I looked at keywords and phrases from last year's campaigns, ones that have been paused now for a year. There were a lot of 10/10 quality scores. Ironically, as is so often the case with Adwords, the ones with the best quality scores had the worst conversions, and the best conversions were usually words and phrases with scores of 3 or 4/10.