martinibuster - 1:02 am on Oct 27, 2012 (gmt 0)

The article starts out recounting how the author was making excuses for the slow sales and then he stated that perhaps it might be a mistake on his part. He identified it as an error in how he set up his AdWords budget but he also started pointing fingers again, accusing Google's algorithm for not showing ads to the correct audience. To me that read like he was back to blaming others. The fact is that the author does not know how Google's algorithm works, and I suspect his assumptions are incorrect. It wouldn't be the first time since he was targeting lint filled pockets to begin with and only after his sales took a dive did he realize, months later, that he was not targeting the correct demographic. Once he figured out which demographic had the money, he fixed his sales... with adwords.