Leosghost - 4:44 pm on Oct 26, 2012 (gmt 0)
I think that rather than a title of
How a Small Business Owner Fixed His Sales with Adwords
it would actually be more accurate to say
"How a Small business owner discovered that he and Google were wasting his adwords budget"
( but I appreciate that the number of chars allocated for Titles here won't run to that :)
"How a Small business owner discovered that Google was wasting his adwords budget"
would be much closer to what is described in the article..
What Google says is "good", does not always mean "good for you"..
Illustrates again that CTR isn't what counts..it's Conversions and ROI..