KnottyJudi - 4:36 pm on Oct 26, 2012 (gmt 0)
I wish I had that "small" business AdWords budget! ;-)
Interesting to read after having a call with My AdWords account guy this week.
This was initiated by an e-mail that stated I was missing:
"We noticed you lost 1,876,151 impressions and 35,069 clicks last month due to exhausting your daily budget."
The thing was I'm not exhausting my budget...
When I questioned him on the incredible amount of impressions vs. clicks we were getting and what I felt was a disappointing 1.7% conversion rate -- he stated that was actually a *good* percentage. Ask for suggestions on improvement -- and he saw nothing we were doing wrong and that our ads and landing pages were good too.
We are very niche and it is would be difficult to segment as suggested in this article.
When I told him the budget tool said our budget is fine -- he basically admitted the above statement in the e-mail was extrapolated from IF I increased my budget -- not that my actual budget had been "exhausted".
So no suggestions for account improvement other than an encouragement to spend more...