atStart - 2:52 pm on Oct 23, 2012 (gmt 0)
According to a comment by Doug Leeds, ask.com CEO, in the comment section:
"We get traffic to Ask.com from many sources -- online and off -- and Google is just one part of our strategy. We are consistently collecting feedback from users who come to Ask via search advertising on Google, and the data shows that our experience is good compared to other advertisers on the page. For example, our advertisements on Google generate 200% higher retention, 33% higher time on site, and excellent customer satisfaction scores as compared against our competitors. You don't get those results by just sending people to pages with ads - we get them by making good on the promise of delivering answers. We don't do everything perfectly however, and I'm definitely all ears in terms of how we can continue to do things better."