RhinoFish - 6:06 pm on Oct 7, 2012 (gmt 0)
Solving the communication gap between "good fit" advertisers and publishers is in everyone's interest... but we all know what would happen if G allowed you to chase down advertisers (I'm pretty sure contacting advertisers violates AdSense TOS, but that's a guess), advertisers would be inundated with requests, and they'd be from publishers that definitely weren't a good fit at all.
A real conundrum!
As more advertisers use tools like the DCO though, perhaps the "finding" of converting sites issue will improve. So you've got that to look forward to! If your site converts for certain folks, the DCO algo will be like moths drawn to the flame.
The key to making money with AdSense, imho, is to have high quality traffic that also has an inherent commercial interest or intent.
If you own a political blog that people frequent to spew dogma, your clicks (your ad space) have a low value (to advertisers). If your page compares the best BBQ grills money can buy, has pictures of them in celebrity homes, lists their square inches and fuel consumption ratings, their warranty lengths, reliability factors, and more... well, the people visiting are comparing grills, they are dripping with commercial intent. Some grill advertisers will be salivating over your pages, adding them as MPs, and bidding them up.