RhinoFish - 5:54 pm on Oct 7, 2012 (gmt 0)

"low paid"... the way I'm describing things to you, YES, you bet. When you identify sites that convert, you bid them up, get more of their traffic. Again, if you're a rational, hard-working advertiser who is driven by the data.

We often start with a 50% between APs and MPs, meaning we might bid Auto Placements at $0.25 and screened Managed Placements at $0.50. Over time, if ROAS warrants it, we might have MPs as high as $2.75. These numbers are examples, it varies all over the place depending on many factors.

Advertisers who segment bids (and targets) like we do, are driven by ROAS, not bid guessing. No bid is too high or too low to us, but instead, is just right when it yields our target ROAS.

I've bid as high as $8 a click for a specialized niche product with very high margins - for sites that convert.