As an advertiser, I regularly run AdWords campaigns on behalf of different customers and their websites. As none of these projects are selling virtual bagels I prefer to carefully select sites and URLs on where to advertise. I rarely if ever allow Google's system automatically determine on which sites ads appear. In all this gives me a high level of control and peace of mind in terms of over where exactly ads are shown.
On the other hand, as an AdSense publisher, I also allow other advertiser's text and graphical AdWords banners be shown on different sites, which again is pretty straightforward. However, I have not been able to get any of these sites listed amongst URL placements for other advertisers to search and find within the Google AdWords Placement tool.
Is there a particular procedure to get a site qualified amongst Google's Display Network of Managed Placements? Currently, no advertiser can pick any of my AdSense enabled sites to advertise on, which is not helpful to either a publisher's or advertiser's point of view.
Having searched extensively already I could find countless tips on how to advertise using Google's AdWords system with managed placements, not how to make one's own sites available within the placement tool towards other advertisers, which I guess is not an automatic process. So as mentioned, sites I have configured to carry AdSense served ads are therefore reduced to showing only ads from advertisers who have allowed Google's system to freely and automatically determine wherever to display their ads.
Any advise or links to where this topic is discussed would be greatly appreciated!