rankmaster77 - 9:21 pm on Aug 24, 2012 (gmt 0)
Eventually the model that they are using will not last. Yes in the interim it will stoke more competition, but there is no way that model will serve the many. Sooner or later it will ONLY serve the few, the very "rich" few and when I say the very "rich" few I mean it; because I don't consider our investment to be small. Most small businesses make on a yearly basis what we spend on PPC and even we are being affected and believe me, we are very good at what we do. What's even more compelling is that we are in a vertical where we started from scratch, did things right, spent some serious cash (in the millions) made very good progress and yet we see that not even that is really working. Which leads me to believe there are other things working against the merchant. Makes you wonder why they opened the access to view which competitors are bidding on your keywords. (we cant be the only ones alluding to an issue)
RhinoFish, I've read some of your posts and I am familiar with who you are. I know you know what you are talking about, but trust me...the grind is only getting worse, its not getting any better. More work for less return....They need to tweak their platform, period! If you've been in the business a long time, as I know you have been, that's the reality....
BTW: This is'nt happening on just one of our accounts, its happened on many I manage, its a trend and its very real.