rwilson - 12:43 pm on Aug 15, 2012 (gmt 0)

Honestly, I would be happy with a 7. "sony repair" is a broader term than "sony repair service". If your quality score is high and your CPC is high that likely means your term is fairly competitive. You could use more specific keywords to try and reduce your CPC. ex) "sony tv repair" or "sony repair in [location]"