m4s4l - 9:09 am on Aug 15, 2012 (gmt 0)

Lets sat My web site is sonyrepair dot com , and i also set display url like this sonyrepair com/RepairService . but quality score is still 7 . but for 'sony repair service' quality score is 10 . Actually for both of them i m paying high CPC . CPC for 'sony repair' is %15 higher .

What is wrong ? And what can i do to reduce CPC ?