GREAT video, thank you. So in order to go about this in an automated way, I should have my system bid small on each keyword, then increase the bid after receiving a certain number of clicks, then calculate the Incremental Cost per Click (ICC) after receiving a certain number of clicks under the new bid, if the ICC is less than the value of a click, increase the bid and repeat, if the ICC is less than the value of a click, decrease the bid and repeat?
I wonder if this would work better on a larger scale. Like if I do all of this on an aggregate basis for the entire campaign?
BTW, any other video of Google's (or somebody else's I suppose) you would particularly recommend?