buckworks - 7:40 pm on Jul 12, 2012 (gmt 0)
Google reps know lots about AdWords, but they won't know your business the way you do. So having a Google rep work on your account can be a mixed blessing.
I've never had a Google rep create a more cost-effective campaign than we already had, but even so I learned a few things from watching how someone else did things. For free, it's worth testing.
Keep your existing campaigns intact and just pause them. Get the Google folks to create new campaigns, then compare how those perform.
Spell out carefully how you're going to measure results and define success. Setting up the campaigns would be free but the clicks won't be, so be very clear what results you're aiming for and how you'll decide whether things have in fact improved.