RhinoFish - 3:59 pm on Jun 27, 2012 (gmt 0)
I've posted about this many times before, and I think it may apply here again! Dunno, you tell me. :-)
That report shows the typed-in search and the match type...
So if you see:
Red Widgets / Broad
It is not saying you have searches for Red Wdigets being matched to your Broad match keyword Red Widgets... in fact, you may not even have that Broad match keyword.
It's instead saying that the searches for Red Widgets are being Broad matched to your Ad Group... it doesn't actually list your keyword (and it's match type) there that it was matched to.
Check it out, see if you're reading more into that report than you should. Please let us know.