Oliver_Henniges - 3:59 pm on Aug 1, 2012 (gmt 0)
I was going over my AdWords campaign settings and noticed 3 settings I didn't like so I opted out of them:
Me too, and for 3) it also took me three months to even notice about;)
The past days I was investigating my data quite intensively. Switching off that function has unexpectedly dropped sales to almost zero, but this may also be due to holidays.
Does it make sense at all to try to concisely define keywords (and their landing pages) in our adwords accounts?
This new spelling-mistake+plural-feature is practically completetly uncontrollable. The same holds true for this new product-search-thing, where we can only bid.
Not using analytics, I always found it very very difficult to develop a thorrough analysis of the roi of my adwords-spendings, and these new features make things even worse.
One gets the impression that google wants to take over ALL information-management (from customer-search to checkout), leaving us idiots nothing but doing the packaging and payment (with continuuously decreasing profits due to competition).
"Care for your visitors, all else will follow."
Well, this is what I did for several years, and big daddy brought me many, many new customers. But although I always paid my monthly tribute, for some unknown reason he doesn't seem to like me any more. Both SEO- and adwords-performance continusoulsy dropped over the past two years.
Do you really feel as comfortable as the google programmers think we should feel, because we may so relaxedly leave the logic of sales to them?