webdevfv - 9:33 am on Jun 26, 2012 (gmt 0)

I keep showing up for searches on "product name" and "product names" and yet I've restricted my keyword list to "big product name", "white product name", "blue product name" etc.

I don't want to be shown for the general terms as it becomes more of a broad sweep and cost per conversion is not sustainable.

I've put my search terms in quotes for phrase searching and brackets for exact match searching and yet if I search for "product name" my listing comes up.

I was thinking what the hell is going on, have I lost it, I'm not an 'adwords pro' but I'd like to think I know what I'm doing and then I come across this thread and bingo! This has got to be the answer!

Am I right? Are my listings showing up because I didn't switch OFF the "plurals, misspellings, and other close variants" setting.

Moving the goalposts all the time that Google - surely this doesn't come under a misspelling or close variant. I've specifically asked it to show exact match. What part of exact does Google not understand!