RhinoFish - 7:17 pm on Jun 24, 2012 (gmt 0)

1. use data to to decide - use that Segment button; might surprise you.

2. use data to to decide - use that Dimensions tab; see it, then judge.

3. use data to to decide - it might shift some really good traffic up the match type ladder for you, where it's conversion outcomes below.
some good deets:
[certifiedknowledge.org...]