snoopy1122 - 2:25 am on Jul 13, 2012 (gmt 0)
Or if I look at another one... knowing the percentage of visitors that result in sales, how can anyone afford to pay $2.50 for a click through when they are selling an iffy $25 product?
How do you know the % of visitors that result in sales for them & how do you know what they are paying per click?
Just speaking generally it could be very easy for a competitor to get a false impression about this because often people base competitors results on their own.
Either they are crazy or you are missing something.