snoopy1122 - 11:04 am on Jun 22, 2012 (gmt 0)
You absolutely must understand the competition.
Why are they outranking on adwords? Are the simply crazy or are the more efficient convertors with better profit margins. They'd like you to believe it is the former but usually it is the latter.
Here is a few questions,
1. Have you copied the ads of the top ranking sites? Do you know what CTR they get?
2. How does their landing page compare to yours? Can you try a landing page more like theirs?
3. Is there product offering different, is yours weaker (.....are you sure it is isn't weaker?) Maybe copy their offering to start with?
4. Are you pricing at a level where you can make a decent margin? (ie cheaper is often not better) Are you trying to compete on price when you could be competing on something else? Have you tried raising your prices?
After you've done all that can you firstly copy the competition, then once you've done that work out how to do better. Think like a Japanese VCR manufacturer, the aim shouldn't be to do something different initially. It all starts with at least being as good as the competition.
Also, the first reply mentioned "being an affiliate" but I didn't see any mention of the in the OP's post. If that is the case though then you likely have no chance as you'll never have a decent margin. Stop being an affiliate.