Kickedout - 10:38 pm on May 28, 2012 (gmt 0)
useless in my case. Because those sells services I don't and serve in places I don't. I would be wasting my money if I do so to get clicks for people that doesn't look for what I sell.
use the competition to your advantage by bidding on their company names.
Figure out how much you can afford to bid per click and stay under that level
I sometimes try to optimize, but to be realistic, what I can earn doing such a time consuming task, just doesn't make my ads perform over my competitors, so in the end I'm not selling, and using my time to optimize and reoptimize again same unproductive campaigns.
Anything you can do to weed out off-target impressions and clicks will make it easier for your ad campaigns to be cost-effective
I'm quite desperate at this point.
I'm doing it with no sucess at all. Because that doesn't bring me enough traffic that ends in sales. I pay what I can and that's not good enough.