JavaCofe - 10:38 am on May 7, 2012 (gmt 0)
I've got a keyword triggering ~55k impressions over the past 30 days but only 10% of the impressions are being reported in the Search Terms report. The Search Terms report gives me 96% of the clicks, but I'm being penalized for low relevancy since my negatives aren't ditching enough traffic. Of the keywords listed in the Search Terms report I get 9% CTR vs. 0.74% overall .. so there is definitely disparity between what the limited view AdWords is giving me and the true picture.
Does anybody know if there is a good way to find out whats driving the 90% of impressions that I can't see (other than the AW Keyword Tool)?