Sgt_Kickaxe - 2:07 am on May 2, 2012 (gmt 0)

They are likely dumbing down adwords(automating) to 'level the playing field' except this is like dulling the screwdriver.

Personally I think they do not want to take or trust ANY signal given to them by a webmaster and even want to automate your ads for you. They just don't get it, nobody was asking for this.