RhinoFish - 3:26 pm on Apr 23, 2012 (gmt 0)
I'm not getting any idea from what you said why the "keyword relevance" is reckoned to be "poor".
That's the one that really has me stumped. If the keyword is strongly in the ad and the main theme of the landing page, what's causing this?
And this low CTR is what's mostly driving the QS down here I imagine