smallcompany - 5:04 pm on Apr 18, 2012 (gmt 0)

They still gave an option to turn this feature off on the campaign level.

So one may create two identical campaigns, one with this feature ON and the other one with OFF setting.

I would still prefer that they introduced a new keyword variant like they did with broad match and plus sign.

At the end, this is positive as long as they leave some options on the table so we have the control over it.

Plus, this is yet another step that made paid and organic search be closer. I see this happening all the time from both sides.