dertyfern - 10:33 am on Apr 18, 2012 (gmt 0) [edited by: engine at 4:26 pm (utc) on Apr 18, 2012]
Saw this announcement today on Adwords: [support.google.com]
With our improved exact and phrase matching, we'll also show your ad when someone searches for close variants of your exact match and phrase match keyword. This means you can broaden your reach to customers who search for close variants of your keywords, while still having more precise control over which search terms trigger your ads.
Example given was that an exact match of
would now trigger ads for
So, effectively there is no such thing as exact match now?
[edit reason] added link [/edit]
[edited by: engine at 4:26 pm (utc) on Apr 18, 2012]