engine - 6:44 pm on Mar 21, 2012 (gmt 0)
In an interview, Google reveals how it's working on new and better ways to measure ad performance. It is worth a read, imho, especially if you use Google for advertising.
Google Seeking Better Ways to Measure Ad Performance [forbes.com]
Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco.