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-- Google AdWords
---- How often is CTR re-evaluated for bidding purposes?
NedProf - 12:44 pm on Jan 26, 2005 (gmt 0)Thread source:: http://www.webmasterworld.com/google_adwords/4418.htm
The ads are related to the keywords. So bad ads -> bad CTR on the individual keywords -> lower rank on the individual keywords.
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