4tmj1 - 2:40 pm on Feb 15, 2012 (gmt 0)

Well, that doesn't quite explain it either.
My keyword phrase is the exact match of an ad title.
The impressions are high, my avg placement is high...
and ironically, the keyword phrase itself is triggering
a different ad all together!
I guess the real question for me is - why do I have a low QS when the phrase matches the ad?