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---- Cross Channel Tracking


eWhisper - 4:05 pm on Jan 22, 2005 (gmt 0)


Just noticed this for the first time today (I don't use G conversion tracking often, so it might not be that new)

[adwords.google.com...]

Seems you can now track:
Overture
FindWhat
Looksmart
Lycos
Other PPC
Yahoo Banner
MSN Banner
Other Banner
Email
Other online ads

With the Google conversion tracker.

It appears that Google is making a push to use their tracking systems for a variety of things. It looks like it's just conversions that you can track, and not the page views like you can if the click originated from within your AdWords account.

This could be in response to the Overture marketing console (which lets you track AdWords and other online efforts).

Is this another instance of Google instituting new features without email or newsletters stating what they're doing?

[edited by: eWhisper at 4:47 pm (utc) on Jan. 22, 2005]


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