alexsel - 3:52 pm on Dec 13, 2011 (gmt 0)
This isn't all that new.
Yes, for travel it is. It's been tested in the financial services before but this is brand new. Sure you're not referring to hotel price ads in the Places listings? This is placing a 'comparison ad' at the top of the ad space, directing traffic to hotel finder.
I'll send you a screenshot.