Paul_AMS - 11:37 am on Nov 22, 2011 (gmt 0)
I use competitor names in the title, ad and the display url. A few companies have asked for it to be removed and I have obliged and they wee happy with this. If google allows it then it's worth trying.
Quality scores are low but profits are high. I have special ways of doing this. Mail me if you want some tips on it.